New Website Delivers Results

Project
Web Design in York
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New Website Delivers Results

Based in Selby, near York, M J Backhouse provide pest control services to the domestic and commercial marketplace throughout Yorkshire, including York, Harrogate, Leeds, Wakefield & Huddersfield. Over a five year period, they had seen a decrease in the number of leads generated from traditional printed advertising such as Yellow Pages, Newspapers and local magazines. At the same time, they felt their corporate branding and existing website was looking dated, while failing to appear prominently on Google for their major keyword searches.

Phase one consisted of Northern Light Media devising a range of corporate branding ideas, using the MJ letters as the main logo theme. It was agreed early in the design phase that an image or symbol of a pest would be inappropriate, because their existing customers had historically suggested they preferred an understated and discreet service (no individuals or businesses wants to admit they have pests !!). The MJ name and colour schemes had been established for over 50 years, so the client wanted to retain this emphasis whilst modernising the brand and giving it a real lift. Once the corporate branding had been agreed, Northern Light Media’s York Web Design team then designed, wrote and built the new website. Emphasis was placed upon the clients knowledge, qualifications, experience and honesty, including their enviable list of clients and testimonials.

Darren Backhouse, partner commented, “We have worked with Northern Light Media for a number of years now, and we find they are honest, reliable, trustworthy and deliver what they promise. After discussing the website brief in detail and producing a front page design, their York Website Design team literally took the project away and with very little further input from ourselves produced a fantastic new website. It is a significant improvement on our old website and is already delivering some great results. I would definitely recommend their web design services to any other business thinking of building a new website or anyone looking to increase their online profile and embark upon an SEO campaign.”

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