New website for Excel

Project
Web Design HuddersfieldRead full case study >>>

New Website Design for Huddersfield business

Based in Huddersfield, Excel Industrial Doors manufacture and supply roller shutters, industrial doors and security products to businesses throughout the Leeds, Bradford, Wakefield, Huddersfield, York & Harrogate area. Historically they spend a large percentage of their annual marketing budget on advertising within directories such as Yellow Pages. Over a period of they had seen a reduction in call volumes from their Yellow Pages advertising, and therefore the return on their investment was diminishing. Equally, they were aware that their target customers in the commercial sector were increasingly using the internet to source suppliers of their products. However, their existing website was not only poorly designed, but it was not appearing prominently on the major search engines such as Google.Following some subtle changes to the current Excel branding, Northern Light Media designed and built a brand new forty page website. The aim of the website was to build a website that would in the first instance appear prominently on the major search engines, and then secondly to convince those visiting the site to make a purchase. To achieve this objective, Northern Light Media deployed several key strategies.

Following comprehensive research, compelling website copy was written around ensuring the new website was optimised around Excel’s target keywords and locations: Leeds, Wakefield, York, Huddersfield, Bradford and Harrogate. The narrative was then assessed and re-structured by our in house SEO copywriting specialist. At the same time, a creative front page design was produced by our web design team and our professional photographer was sent out on location to capture some of Excel’s major projects. The end result was a website that continues to achieve the design and search engine optimisation (SEO) brief and deliver a solid return on the clients investment.

Duane Swift, Managing Director commented, “I am really pleased with our new website. Not only does it look great, but over a period of time it is now appearing on the first page of Google for virtually all our keywords. As a result we have seen a significant increase in the number of website enquiries, from all areas of Yorkshire including Leeds, Huddersfield, Wakefield, York, Bradford and beyond. Another big plus for me personally was that the website build process was virtually hassle free. Whilst Northern Light Media initially spent lots of time gaining a real understanding of our business and then producing a design and brief, beyond that they literally built the website themselves with minimal input from me. As an extremely busy MD, this was invaluable. I would have no hesitation recommending Northern Light Media’s web design services to others. We have now been working with them for two years, both on continuous SEO activity and other projects”

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