New Brochure for Excel
Whilst developing and writing their annual marketing strategy, Excel Industrial Doors in Huddersfield expressed that over the forthcoming twelve months they wanted to achieve two key business objectives. The first was to generate more roller shutter and industrial door work from medium sized private sector businesses. The second was a general goal of improving conversion rates. Excel felt that in addition to improving their sales techniques, they needed to create a better impression when sending out quotes, particular for larger, higher value work.
The first phase of the marketing project involved building a new website and pursuing a search engine optimisation strategy to get them onto the first page of Google. In doing this, Northern Light Media managed to significantly increase the volume of commercial enquiries. The second half of the project involved designing a new corporate brochure (insert folder) and eight sales flyers structured around their key products and markets. Northern Light Media’s graphic design team, used the design, layout and colour schemes of the website as a template for the brochure design. This ensured complete consistency.
Duane Swift, Managing Director commented, “We are really pleased with the brochure design and how it marries with the new website. We are now very confident of securing a sale when sending out quotes as a result of the quality of the brochure. I have had some great feedback from customers so clearly the brochure is having an impact and helping to generate more work from all our target areas, Leeds, Wakefield, Huddersfield, Bradford and beyond. If you are looking for a marketing agency to do your brochure design in Huddersfield, I would certainly recommend Northern Light Media’s services. They are a pleasure to work with”Back to Projects