Easaway see 100% growth in internet leads
Following the design of Easaway’s new logo, Northern Light Media were asked to design a website that incorporated all sides of the business, but retained an emphasis on drainage services, Easaway’s core business. The main aim of the website was to generate drainage and plumbing leads from the domestic, commercial and public sectors, whilst serving as a support tool to the business, its sales people and administrative staff.
Northern Light Media devloped a range of creative front page designs around the environmental theme, with a focus around Easaway’s key strengths, USP’s and enviable client list. Whilst pages were built for all services, 70% of the website copy was written around marketing and optimising their range of drainage services to the areas that Easaway wanted to target: Leeds, Wakefield, Huddersfield, Bradford, York & Harrogate. Through our professional photography service, a range of creative photographs were taken to bring the website to life, illustrate Easaway’s ‘customer focus’, introduce visitors to their staff, and to showcase their clients, range of services and equipment.
Tracey Phillips, Director at Easaway commented, “Following the great job that Northern Light Media did with our corporate branding, we had complete confidence in their ability to create a website that would achieve our key objectives – and we weren’t let down. Drainage isn’t the most interesting of industries, so we are really pleased that Northern Light Media’s graphic design team managed to create a website that is colourful and visual stimulating. In particular, we were really impressed with the quality and variety of the photography which really sets us apart from the competition. Since the website was built, Northern Light Media have steadily improved our website’s Google Ranking across our target keywords, through a range of SEO strategies, such as adding content and link building. They also update the news page of the website regularly, so the content is continuously growing. We would certainly recommend their Leeds Web Design Services and Leeds SEO services to any business.”Back to Projects